Logo Design for a football (soccer) lifestyle clothing brand


They wanted to convey a memorable and striking image, combining some classic soccer logo elements with bold, modern flair. They wanted to feel classy, but not stuffy or arrogant. Other brand words were confident, stoic, passionate.


A modernized version of the heraldic shield/badge style logo that is synonymous with iconic football clubs worldwide. A wolf was chosen, this speaks to being bold and stoic. A bright orange colour to communicate passion and a dark blue for confidence and for contrast. The typeface we used was chosen because of how passionate it looked.