Print Ad and motion graphics OOH Design for FirstBank's December is a Vybe campaign

Brief

FirstBank set out to own the festive season with a high-impact lifestyle campaign that positioned the brand as more than a financial institution — but as a trusted yuletide companion for customers across Nigeria and the diaspora. The campaign needed to stand out in a noisy December media landscape while maintaining FirstBank’s credibility. Visually, the work had to feel festive, premium, and emotionally resonant, and still work effectively across out-of-home placements and motion formats.

Solution

I handled the visual execution of the campaign, creating:

Animated GIFs for digital placements

Print creatives for large-format OOH advertising

All assets were designed to align with the campaign’s festive lifestyle positioning while remaining unmistakably FirstBank.

I developed bold, season-forward visuals that combined:

Warm festive cues to evoke celebration and togetherness

Clear, high-contrast layouts optimized for fast outdoor visibility

Motion elements that brought energy and shareability to digital placements

The visuals were designed to seamlessly integrate into December conversations, enhance recall, and support engagement and product usage without overwhelming the message.