The apple sparkling flavoured drink presented a good opportunity to be funny. Thinking about it reminded us of the Adam and Eve story. What if Adam had run away instead of taking the apple from Eve? The image shows a man running away from a woman carrying the Sparwasser bottle in a garden. He's running away thinking it's an apple but "it's not an apple, it's just Sparwasser".

Voter awareness

The aim of this design was to motivate people to get their PVC's(permanent voters card) and to vote.