SaaS startup books

The 22 Immutable Laws of Branding by Al Ries, Laura Ries

Everybody Writes" by Ann Handley

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan

The Brand Gap by Marty Neumeier

Positioning: The Battle for Your Mind by Al Ries, Jack Trout

Building a StoryBrand by Don Miller

The Mom Test by Rob Fitzpatrick

Byron Sharp’s "How Brands Grow"

Lean Analytics-http://leananalyticsbook.com/

The 'market awareness' framework from Eugene Schwartz's book Breakthrough Advertising

Negotiation Genius by Deepak Malhotra and Max H. Bazerman

Switch by Chip and Dan Heath

Don't call it that by Eli Altman

Never Split the Difference: Negotiating As If Your Life Depended On It" by Chris Voss and Tahl Raz

Influence: Science and practice" by Robert Cialdini

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup book by Noam T. Wasserman